Makar Sankranti
Makar Sankranti is one of the auspicious festivals of our Hindu tradition. All over India, this festival is famous for Kite festivals. On this day, we uniquely celebrate by flying colorful kites in the sky. But Makar Sankrant also calls for mouth-watering sweets known as Til-Gul made with jaggery, sesame seeds, and grounded dry coconut. In Maharashtra, one ritual is to distribute utility gifts on this day.
Let’s see what you can gift your friends from Swapnagandha Collection:
Keychain
Everyone needs Keychains and everyone uses them to secure their keys. There are many Keychains available in the market. But what makes Swapnagandha Key chains different from others is that these are made with Paithani and are hand designed. You can gift these Keychains to your friends, so your friend can think about them every time she looks at her keys.
Pouch
Every woman more or less uses make-up products. When we attend family gatherings, functions or traditional parties we always need something to put on our lipstick and compact box. Paithani Pouches from Swapnagandha can be a lifesaver at these functions. Your friends can use this pouch on many occasions to keep lipstick, nail paints, keys and obviously some money.
Sling Bag
Sling Bags are the new trend that goes with every festive and day-to-day look. Be it a Diwali party or baby shower your friends can flaunt sling bags with Paithani Border everywhere. These Paithani Sling bags are a combination of traditional and modern work.
Mobile Pouch
Paithani Mobile Pouches from Swapnagandha Collection are beautiful and handy. These can be used with sarees or traditional dresses to keep your smartphones safe in a smart way. Paithani Mobile Pouches has elegant peacock designs available in different colors.
Fridge Magnet
If you are looking for something different than usual to gift then you can give them Paithani Fridge Magnets. Swapnagandha Paithani Fridge Magnets has a notepad to record your schedule. The Fridge Magnets are available in unique color combinations and patterns.
So, pick out your choice of product from the Swapnagandha Collection and impress your friends with the best one.
Til-Gul ghya, goad goad bolaa!
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Wedding Season
We Indians love marriages, irrespective of our age, religion, or place. For us, Indian weddings are no less than any festival.
The most important part is Bride’s look. We have to make her look and feel special on her big day. On her wedding day, she wants everything to be perfect. From her hair to her mehendi, everything should feel like it was made for her. So, here are a few things that every bride should have for her wedding day.
Paithani: Paithani needs no introduction. Paithani is a classic example of Maharashtra’s rich tradition. From traditional Paithani with Peacock Pallu to Paithani with vibrant colours and different designs and patterns, Paithani has made its way to the hearts of Indian brides.
Paithani Shela: Shela is an important yet ignored part of every bride’s look. Most brides invest time in choosing the best Saree for their big day. But does not pay attention to Shela which compliments the whole look of the saree. At Swapnagandha Collection, you can find Shelas with different colours, patterns, and designs. You can always visit the Swapnagandha store to get the best Shela for your wedding.
Paithani Batwa: Brides have more to carry than just emotions. Smartphones, extra safety pins, hair clips, tissue papers. So, to take all this stuff she needs to have a matching bag for her outfit where she can keep all of her necessities. The Paithani Batwa can be an excellent choice for every bride, Bride can choose a matching Batwa for her Saree.
Oti Pishwi: Oti Pishwi is one of the unique products Swapnagandha owns. This is the product every bride must have. In Indian rituals, we have a tradition to give a bride rice and supaari with some fruits. With the heavy costume and jewellry, it becomes difficult for the bride to carry all of it. Oti Pishwi can be a problem solver. It is available in different colours as well as in different designs.
Challa: With all the traditional look, Paithani Challa is our newly launched product. It’s a minimal yet attractive piece of a bride’s look. We have Paithani Challa with different designs and unique artwork.
Do visit the Swapnagandha Collection before your big day. We have an amazing collection for you.
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New Product alert at Swapnagandha Collections
Paithani is nothing but a royal affair, a precious treasure, and a loved attire. The saree’s designs, motifs and exclusiveness make it an elegant indigenous outfit. Now, what we at Swapnagandha Collection thought was why should ‘only women’ flaunt this fit? Their little ones should be welcomed in the best possible way right? Yes, we are bringing in our cutesy collection of Balantvida- having beautiful and adorable apparel sets for the newest members of the family!
In Maharashtra, we usually have a warm, enthusiastic and joyous welcome for babies, followed by different rituals. The baby is our ‘Utsav Murti’ in such scenarios and it should be the one to shine the brightest, shouldn’t it? Swapnagandha Collection happily introduces a wide range of Paithani-themed Balantvida. With beautiful designs and motifs on the outside, the insides of all our products made for babies are coated with soft and gentle clothing.
‘Balantvida’ derives from two independent words- ‘Balantin’ and ‘Vida’. The word ‘Balantin’ refers to someone who has recently birthed a baby, and ‘Vida’ means a betel leaf. The history of our rich culture has stories to tell. Traditionally, the mother, mother-in-law, aunts, and other women used to offer clothes to the newborn, and these clothes were gently wrapped and packed, having a rolled betel leaf on the top of them. To add more of a special personal touch to it, the baby was kept on a betel leaf made of fabric, or a betel leaf was knitted or crocheted by the near and dear ones of the baby.
A Balantvida typically consisted of a Jhabla (a sleeveless topwear), Topda (a tiny cap with strings), Chuaghada (a little quilt made by folding a saree four times), Kunchi (a cap with a long cloth attached at the back) and a Langot (a nappy with strings). Along with this, knitted frocks and sweaters were also gifted.
The presence of Balantvida during events like ‘Barse’ or naming ceremony has been significant. The gifts which were crafted by the family of the new parents are now easily available in the market. Swapnagandha Collection just adds uniqueness to it! Our sets of Balantvidas have Kunchi, Topda, Chaughada and Jhabla, all made of rich and pure Paithani. They make a great set for gifting a loved one or simply getting it for your child. Our Balantvidas have gorgeous matching apparel and accessory sets, available in multiple colours and patterns.
Balantvida is an important part of our traditions, our culture. To keep the traditions alive in the most beautiful way is the job of Swapnagandha Collection. This baby wear is an indicator of love, newness, care and a call for celebration. Get only the best, choose Swapnagandha Collection!
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The History of Paithani
The Queen of Silks, an epitome of Royal, a symbol of Beauty and a weave of Elegance- The Paithani!
The Paithani is no less than a treasure for a woman. The motifs, intricate designs, meticulous craftsmanship, and the process takes Paithani to the most loved list of traditional wear. Paithani is a must-have for every lady out there, but where did this royal affair start?
When we flip the pages of history, we understand that the origin of this piece of art can be traced back to Satavahana Dynasty, in the 2nd century B.C. Satavahana Empire nestled a small town on the banks of River Godavari, named ‘Pratishthana’. Pratishthana was the capital of the Satavahana Empire under the rule of Shalivahana. Pratishthana hosted a trade centre and was renowned for being an international hub for the sale of Silk and Zari.
Fact- The old city of Pratishthana was named Paithan later. Yes, Paithan’s Paithani. That solves the puzzle of the origination of Paithani. Is that it? When Paithani comes with such complex weaves, how can its story be so basic? It’s not! Let’s take a deeper look into the journey of Paithani through the years!
Four communities mastered the art of weaving Paithani sarees- Shali, Nagpuri, Koshti and Kshatriya. The Peshwas and the Mughals played key roles in making Paithani popular. Aurangzeb even punished some Jamdani weavers to publicize Paithani. He even introduced a unique style- Aurangzebi Paithani. The Peshwas were very fond of Paithanis as well. The Peshwas selected fine weavers and housed them at Yeola, Nashik. Forwarding to today, Yeola is known by the world for treasuring this age-old form of cloth and weaves, and is a hub for all things Paithani!
That was a bit of backstory of our beloved Paithani. Paithani is woven with immense care and love, and it takes anywhere from 2 days to 24 months to weave a Paithani. There is a meaning to every motif, every design that’s adorned by majestic silk. The oldest known Paithani design is of ‘Asavali’. The Asavali motif incorporated vines and flowers. Following that, ‘Akruti’ made its
Paithani Fridge Magnets are the newest addition to the Swapnagandha family and undoubtedly, they’ll steal all the limelight when they’re hooked on in your living room and kitchen! These beautiful pieces of house decor don’t only add peppiness to the place but also are incredibly useful! Pack these little members in any gift you are planning to send out, and it’ll make a great New Year gift for your loved ones. They are available in vivid colour options- Silver Paithani Zari, Golden Paithani Zari with contrasting colours, and all this with classy designs all over it. These magnets are the perfect blend of innovation and tradition!
Find this and many such unique gifting items at Swapnagandha Collections. We are located at Nagnath Par, Pune and you can step in to find a wide variety of Paithani products like Paithani Diaries, Paithani Rangolis, Paithani Keychains, Paithani Purses, and a lot more. Look out for our online shop at www.swapnagandhacollection.com and grab the exciting offers you see there! Visit Swapnagandha Collections, visit the world of traditional innovations!
way to the Paithanis, showing off squarish flowers. Other styles and patterns like Narli (Coconut), Rui Phool (Flower), Kalas Pakli (Petals), Anaar Vel (Grapevine), Kuyri Vel (Mango), Gokarna Vel (Gokarna flower), Tota-Maina or Muniya (Parrot) and swans are widely loved too! As the initial stages of making Paithanis were set near the Ajanta Caves of Aurangabad, the influence of the same is seen in patterns like lotus, seated Budhha and more. The Bangadi-Mor motif that spreads and shines brightly on many Paithanis is a well-thought design that has some significance to it. It represents the ‘Saubhagya’ and completeness of a woman.
A gold and silk saree, or what was called ‘Pattan’ was a saree only produced for the cream layer of the society. It was more like a pride statement than just a piece of cloth. Paithanis seem to have evolved from a cotton base to a silk base, where silk was used in borders and a few other parts of the saree while cotton was utilized in making the body of the fabric.
The evolution of Paithani and its adoption of various styles and trends have indicated a significant change. This age-old style of clothing continues to be a grand fashion statement today as well. Undoubtedly, the tag of being the Queen of Sarees is well suited to this one!
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Innovation With Traditions- Paithani Fridge Magnet
Paithani is the mesmerizing weave that binds the rich Maharashtrian culture, the traditions, and the royalty in its hand-woven Zari and exquisite Pallu. The same Paithani has been adorned from the Satavahana Dynasty and ever since it has been looked upon as the epitome of the word ‘royal’. This age-old art that has been gifted to us by our ancestors is now being taken care of at Swapnagandha Collections.
Swapnagandha Collections is a leading Paithani shop in Pune and is known for providing the best Paithani Sarees in Pune as well. At Swapnagandha, innovation walks hand in hand with traditions. We try our best to incorporate little bits of traditions into our daily lives by introducing unique Paithani products that act as Paithani home decor or great Paithani gifts.
Launching Swapnagandha Collections’ newest member- Paithani Fridge Magnet! A delight to look at while being a handy tool for each and every resident of the house. This little member can stick to the fridge or any metal cupboard. It flaunts bright colours and fulfills its purpose distinctively. Beautiful and intricate Zari is patched on the front of the magnet while the backdrop of contrasting colours adds peppiness to the piece.
With this, we provide a notepad good enough to fit in the magnet’s pouch and a pen that sits in this majestic piece. The idea of presenting Swapnagandha’s Paithani Magnet popped when there were 100 things around for jotting stuff down but none was handy. While cooking, why rush to the notepad lying on the table when one can fetch the pen and scribble on the notepad that’s available right on the fridge! The mini notepad is perfect for noting down the emergency or important things and also, it stays the forever too! The notebook’s pages got exhausted? No worries. One can head to any stationery store and get a fresh new notebook for the magnet. The good part is that this beautiful element made of Paithani will never have an expiry date. The cloth used is of apex quality and will never fade, the notebooks can be changed and so can be the pen.
Paithani Fridge Magnets are the newest addition to the Swapnagandha family and undoubtedly, they’ll steal all the limelight when they’re hooked on in your living room and kitchen! These beautiful pieces of house decor don’t only add peppiness to the place but also are incredibly useful! Pack these little members in any gift you are planning to send out, and it’ll make a great New Year gift for your loved ones. They are available in vivid colour options- Silver Paithani Zari, Golden Paithani Zari with contrasting colours, and all this with classy designs all over it. These magnets are the perfect blend of innovation and tradition!
Find this and many such unique gifting items at Swapnagandha Collections. We are located at Nagnath Par, Pune and you can step in to find a wide variety of Paithani products like Paithani Diaries, Paithani Rangolis, Paithani Keychains, Paithani Purses, and a lot more. Look out for our online shop at www.swapnagandhacollection.com and grab the exciting offers you see there! Visit Swapnagandha Collections, visit the world of traditional innovations!
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The Perfect Diwali Shopping List and Ideas
The auspicious occasion of Diwali,
When happy one and call can be.
The bright season granting prosperity,
Where lights and joy, everywhere we see!
The festival of all the good and great is here! Diwali is just around the corner and we all are prepped to make it the best one! Diwali, to be very specific, takes us all to the roads that pave its path towards an affirmative tomorrow, a joyous celebration of togetherness, and also, let’s not forget the roads that take us to shopping centers! Yes, the official shopping period is here.
With a number of events queued, like Padwa, Bhaubeej, and Laxmi Poojan, we pull on our best attire and get the traditions sparkling. Diwali calls for a grand dressing and gifting session but where do you find the grandest? It’s at Swapnagandha Collection! Swapnagandha Collection is the best Paithani Store in Pune where one can find a variety of exclusive items, handcrafted by artisans. We have very special Diwali offers lined up as well. What’s in the store?
We host a beautiful range of Paithani Gifting items like Paithani Notebook, Paithani Rangolis, Diyas, Paithani Sarees, Paithani Kurtas, Traditional and Ethnic Home Decor, Thorans, and a lot more! Our latest collection of Paithani Tray and Coaster set has made it big in the market too. With all this in a store, why do you need to look for more? We have the best Diwali Gifting ideas for you, under one roof!
In addition to that, we have a whole section filled with a bunch of Paithani Bags, Paithani Purses, Paithani Dupattas, Paithani Jackets too. They make the perfect Diwali Gift for Wife or even the perfect Diwali Gift for Sisters. With rich textures and bright colours, these products make it to the top of our Festive Gifting list. Each of our products is made with love while following all safety practices. In these tough times, we ensure that our customers stay safe, and hence, we assure a hygienic packing and dispatch.
At Swapnagandha Collection, we aim to provide the best quality of products with a bunch of patterns to choose from. Paithani Sarees with intricate designs, jewelry to pair with it, Paithani Purses to flaunt with it, Paithani dresses for kids in the house, Paithani Hairbands for the girls, and Paithani keychains for everyone! Our saree collection has a variety of traditional and ethnic sarees. Be it Pure Silk Paithani, Sico Silk Paithani, Cotton Paithani, Kanjivaram Saree, we have the most unique pieces with the freshest colours and patterns.
Swapnagandha Collection has always delivered the best to the customers as we all are no less than a family. What’s new apart from this? Well, we are heading to Dubai for a splendid exhibition that has been arranged at Hotel Grand Excelsior, Mankhool, Dubai! Dated on October 22 and 23, a majestic exhibition will be staged at the venue above where Swapnagandha Collection will have a stall of its own! We are all set to rock it in Dubai, all thanks to the love and support every one of you has showered on us.
We have stocked up with the best designs with special offers and discounts for this Diwali. For fetching the best, you can visit our store at Nagnath Par, Laxmi Road, Pune or you can also head to our online store https://swapnagandhacollection.com/.
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Raksha Bandhan – The Gifting Season
Greetings to everyone out there. We have welcomed the new months of August and September and they have got a list of festivals lined up. We can also call them our ‘Official Shopping Seasons.’ RakshaBandhan and Independence Day are glowing on the calendar for this month and our favouriteBappa will mark his presence in our house in the next month too! So much is waiting for us and don’t you think they should dress us up to welcome happiness in various forms? WE SHOULD! That’s why Swapnagandha Collection brings to you a brand new collection of festive accessories made of Paithani!
Dressing up well is obviously important and you can get the best Paithani Dresses and the best Paithani Sarees in Swapnagandha Collection. But what about the essentials? The festive season is on, but taking care of health is equally important. Swapnagandha introduces elegant Paithani Masks to pair with your look! The Paithani Masks are available in a wide range of colours, so you can pick the one that suits your dress and style the most! These rich Paithani Masks adapt to your traditional attire!
Now that we are safe and looking after health, let’s jump to the real shopping time! RakshaBandhan is around the corner and the ladies definitely aren’t in the mood to leave without a gracious gift. Your search for the best RakshaBandhan gift ends when you step into Swapnagandha! We have an exclusive range of Paithani Notebooks, Paithani Accessories, and indeed, Paithanis too that will be a jolly surprise. Not just that, we have a special RakshaBandhan Shopping Offer for you as well. You’ve seen our beautiful collection of Paithani Purses, right? This RakshaBandhan, make your sisters happy without hurting your pockets much by gifting them Swapnagandha’sEthnic Paithani Purses! We have an offer running with us, buy 3 purses and get 1 free! These purses have vibrant colour combinations and turn out to be one of the most unique gifts for RakshaBandhan! Rush to Swapnagandha’s Website and avail the offer before the stock runs out!
Let’s take a quick check. We took the masks; we got the gifts. We unlocked the KEY to happiness! But this key needs to be preserved, just like the holy bond of brothers and sisters. Swapnagandha has come up with cute little Paithani Keychains that would fit well in the Paithani Purse and would make them look more adorable! These Key chains merge with your outfits and are compact to carry around. To add to that, the patterns and colours look very elegant. The Paithani Keychains by Swapnagandha will be a graceful addition to the gifts!
We will definitely come up with more interesting and can’t-wait-to-grab offers during the Ganapati festival, but for now, we have various offers for you in the house. You can also find gift vouchers for your beloved ones so they can choose what they like! RakshaBandhan shopping spree has never been easier and better. With Swapnagandha, you have all your fashion needs covered under one house!
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New Fashion At A New Place
We just ran a quick check on all things new around the corner. To start with, Swapnagandha always has the newest fashions in the store. So what’s different this time? THE ENTIRE STORE! Yes! Swapnagandha Collection has shifted to a brand new location- Nagnath Par, Pune! In the heart of the city- you’ll find us and our fashions will definitely make a house in your heart!
Previously located at Prabhat Road, Swapnagandha got a lot of appreciation from the customers, which later turned into a part of the big Swapnagandha family! Because of the overwhelming response we have been getting from all of you and the support everyone has shown, we have taken a long leap and now, are available at Nagnath Par, all for you and your convenience. To be very precise, we are now mapped at Swapnagandha Collection, Shop No. 2, near Nagnath Par Ganpati Mandir, Nagnath Par Chowk, Pune- 411030, Pune, Maharashtra 411004.
When you’re on a shopping trail and looking for the best, reliable and fashionable range of clothes, you know where to step in now. With the location being updated, we have also updated our collection. Not only do we have authentic Paithani fashions in our store, but we also host a range of premium Ikkat fabrics in vivid colours and styles. Along with our racks that are filled with various types of Paithani sarees in Silk, Semi-Silk and Sico Silk styles, we also have a fantastic collection of Kanjivaram Paithanis. Sounds great, right? What makes it better is a collection of accessories that complement the attire.
To start with our best selling Paithani Dupattas, we have stacked them up in our new store. With rich materials and beautiful designs, our Paithani Dupattas are ready to set the tone right for your next function and our new shop! These fancy pull-ons make a plain Kurti look like super graceful attire. Bright colours and ancestral designs turn into one fine amalgam, aiding to make a great outfit for all kinds of occasions!
The new shop also called for brand new designs of our very own Paithani Notebooks! In a colour that you can simply match your attire with or have some fun and play a little bit dress up, mix and match and find the one that suits you and style the most! It’ll add colour to your thoughts, attires and the day too! To top it, we also host a variety of other accessories like jewellery, Paithani Shelas, Paithani purses, Paithani handbags, etc.
With the same old morals and ethics and fresh positive outlook, we are all set to bring an ultimate fashion revolution in Pune, literally from the heart of the city! We are very excited to begin the journey that has already bought us to a whole new destination. We are more than happy to welcome you and yours to our new store- Swapnagandha Collection, at Nagnath Par!
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The Must Have Trendy Handbag Collection
“First impressions are final impressions.” The first impression leaves an imprint on the minds of people. It drops hints of the elegance, sophistication and confidence you carry. For people like you, who love to make the best of themselves, we introduce a stylish Purse collection! The trendy Paithani Purses are not only beautiful pieces to watch but also perfect matches for everyday and party use!
Traditional Purses from Swapnagandha are inspired by the rich Paithani Tradition that Maharashtra follows. Highlighting the ancient rituals but also keeping up with the contemporary period, these purses are a fashion statement. The purse comes with compartments, spacious designs on the insides while the outsides are decorated with detailed and intricate designs.
A range of small traditional purses hangs on to you gracefully while you enjoy being the person you are. Designed for ethnic purposes, the purses turn out to be a perfect match for all the occasions. They happily accommodate your mobile phones and all the things that are handy so you can be carefree and enjoy your day! The Paithani Sling Bag is simply a cherry on the top for all your attire!
Sizing it up a bit, we host a glamorous collection of Paithani Bags which are compact but also spacious enough to carry your essentials in! To give you an example, Covid-19 seems to stay with us for longer than we expected. Sanitisers and masks have turned into basic necessities now. While you step out, you don’t need to look out for sanitiser dispensers anymore. The bag can house it all for you! It comes with compartments secured by chains so if you keep your keys inside, they’ll stay safe! The look of the bag is designed to complement your traditional attire day and the traditional Paithani handbag goes best with it!
Next up in the queue is our fresh new collection of box Paithani sling bags. Be it a regular Kurti, top and jeans, Saree, or anything at all, this bag is a must-have for sure. Every wardrobe must own this special Paithani Purse. What makes it so good is the fact that this one looks great with whatever you pair it with. The fancy design adapts to all the outfits. Again, loaded with compartments and in-talks flap design, the bag is big enough to take your basics around while being super fashionable.
Not just all this, we also have handpicked the best of clutches, varieties of slings, and a designer collection of Paithani purses too! Available in abundant colours, designs, patterns and styles, Swapnagandha Collection owns it all! Virtually, you can locate our store at www.swapnagandhacollection.com or map us in Pune. we ship internationally and across India too. This is the perfect time to choose the bag you love! Why wait when all the varieties in Swapnagandha you can get!
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Online Shopping made Safer with Swapnagandha
Swiping and scrolling is the trend right now. We are creating our own world online and the offline world seems unsafe right now. Safety is indeed everyone’s top priority. But does this lock down force us to turn down our plans? What about the occasional shopping sprees? It’s necessary, no? Sometimes, we all sit back and wonder, “What if corona never happened?” Well, we don’t know how to answer that but we definitely know that our closets have filled either way!
Yes, we are talking about staying indoors but getting the best and safest from the outdoors! How? Swapnagandha! A one-stop shop for all your fashion needs. Be it the birthday of your special one or making yourself feel special, Swapnagandha is up for dressing you with smiles in tough times like these. Abiding by the rules, we have physically taken down the shutter of our store but our services are getting delivered all over the country and even beyond!
Our merch is live on our website https://swapnagandhacollection.com/ for you. When you scroll and swipe on the tabs, you will come across vibrant colours and varied options. Chose the one you like, add to your cart and our genies will bring it to your doorstep! We ensure that all the safety protocols are followed while packing your order. Our hands are sanitised and minimal contact is assured. We care for our Swapnagandha family. As you bring home Swapnagandha’s goodies, we send to you a part of our heart too. So whatever steps out from our store oughts to be good.
We focus on Paithani products for gifting, Paithani products for occasions, and everything Paithani, to be precise. Now, we have also introduced a superb collection of Ikat Fabrics. See? We told you, even though you’re indoors, we are getting you all the goody-goods from the outdoors! We are on the verge of crossing summers and welcoming the rains. Ikat fabrics can make this weird transition bearable. Check out the collection of Ikat Fabric Materials here.
We also have restocked with a fresh collection of Paithani Sarees, Paithani Purses, Paithani Sling Bags, Paithani Notebooks and other Paithani items. In this lockdown, and the one before that, and its prequel, we shipped hundreds of orders across the sea and within our country too. Fashion is an evergreen field and we aim at providing every woman with the elegance she deserves.
The lockdown spans are testing our patience. And in such times, we thank all our customers for showering love and trusting us with their orders. We promise to provide you with top quality products, packed with utmost hygiene. Stay safe and stay happy!
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